The Register-Herald’s article of May 12, about the 34th annual National Travel and Tourism Week (May 7-13), talks about what communities across the country are celebrating and what travel means to American jobs, economic growth and personal well-being.
As I traveled to the Wild Hearts African Farm and Petting Zoo in Lewisburg, a few days ago, I could not help but notice the “No Zoo” signs along the road. I became aware later that day that the Wild Hearts facility is participating in the Ohio Agritourism program based on Senate Bill 75 of Aug. 16, 2016, which encourages the public to visit and participate in Ohio farm activity.
I was surprised that so many of the residents near the Wild Hearts facility were completely ignorant of their own zoning and Agritourism laws, which clearly provides for the Wild Hearts business to exist.
After 30 years in marketing and advertising, I have learned — refer to the Kardashian phenom — there is no bad advertising. What the residents with the “No Zoo” signs in their yard are really accomplishing is generating a tremendous (and free!) promotion for the Wild Hearts facility. Ignorance of the law, and ignorance of how advertising works; maybe time to rethink things?