EATON — Welcome to the very first Friday edition of The Register-Herald.
“It may be April Fool’s Day, but we’re not joking — this is a real edition of the community newspaper to which readers and advertisers have remained loyal for nearly two centuries,” General Manager Leslie Collins said.
“In a world where many publications are cutting days and paring back their print offerings, Preble County’s hometown newspaper is expanding in frequency, circulation and coverage area,” Collins said in an announcement in late February.
Knowing there are many families and businesses across the region with local ties to Preble County, The Register-Herald has added vendors in the Oxford area, bringing to that neighboring Butler County community a twice-weekly opportunity for sharing their hometown and Miami University news, and giving advertisers the expanded reach many have been seeking.
“It’s always an exciting time when a newspaper has grown to the point it has to expand its capacity to meet the needs of its readers and its advertisers. We are proud of the employees at The Register Herald and what they have accomplished,” said Ralph J. Martin, President of Civitas Media LLC.
Beginning Friday, April 1, after 196 years of being a weekly newspaper, The Register-Herald added the new paid Friday edition to its portfolio of print products which reach nearly 50,000 readers in Preble and Butler Counties.
Subscribers will now receive two newspapers in their mail each week — their usual Wednesday edition and now the new Friday edition.
Those who pick up the Wednesday edition each week from outdoor racks or newsstands at their local grocers and convenience stores will now also have the option of picking up a brand new edition on Friday. Advertisers will benefit from the increased exposure the new edition will provide. Readers will have the ability to read their hometown news while it’s fresher and not have to wait a full week or longer.
“The Register-Herald continues to grow and evolve in Preble and Butler County. The additional day of publication is a rare event when many media companies are reducing frequency but the readers and advertisers support the change and we are very pleased to respond to their needs with a new Friday edition,” said Nick Monico, VP/Regional Director of Ohio Civitas Media.
The Register-Herald’s free Weekend Edition, a “shopper” publication which is part of the Civitas Community Guide Network and delivered to nearly 13,000 homes in Preble County on Saturdays, will be moving to a Sundays.
The additional print edition joins a news and advertising portfolio that includes the digital presence at www.registerherald.com and local, behavioral and geo-targeted digital marketing opportunities.
Reach Eddie at 937-683-4055 or on Twitter @emowen_RH.