EATON — Three students of the Eaton MVCTC FFA competed for national recognition in the National FFA Marketing Plan Career Development Event (CDE) at the at the 91st National FFA Convention & Expo on Oct. 24-27, in Indianapolis, Indiana. Students included 2018 Eaton graduate Katelyn Niehaus; junior Rebecca Wright and sophomore, Kendale Hamilton.
The National FFA Marketing Plan CDE is aimed at helping students practice and sharpen skills in marketing through the development and presentation of a marketing plan. The plan is to focus on improving a marketing plan of an existing product, supply, or service. Eaton FFA Chapter team competed in the national contest after earning their spot by competing against teams in their state, in the Grain Merchandising CDE and placing first.
As a result, the Eaton MVCTC FFA team earned the opportunity to represent Ohio FFA in the Marketing Plan CDE at the National FFA Convention.
Eaton MVCTC FFA team’s marketing plan focused on Preble County’s first winery, Olde Schoolhouse Vineyard & Winery LLC. Owners of Olde Schoolhouse Vineyard & Winery gave Eaton MVCTC FFA team members an opportunity to come on site and learn some of the “ins and outs” of their award-winning wines and winery business. Then the team worked to come up with a marketing plan for the winery business.
At National FFA Convention, Eaton MVCTC had the first-place scoring written plan and made it into the semifinals earning a National Silver rating overall.
The National FFA Organization is a national youth organization of 669,989 student members as part of 8,630 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The organization is supported by 344,239 alumni members in 2,051 local FFA Alumni chapters throughout the U.S. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.
The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online at FFA.org and on Facebook, Twitter and the official National FFA Organization blog.